I'm a creative communicator with 9 years of experience in digital marketing, design and filmmaking. I currently manage several communications channels for an international NGO that advances lasting solutions for refugees, while overseeing their film and photography efforts. In past roles, I've worked in commercial film production, developed communications strategies for several non-profits and managed a team to create marketing and advertising campaigns for a variety of clients. I have had the opportunity to volunteer with numerous organizations, both in the U.S. and abroad, including the American Red Cross and a grassroots non-profit in Kenya.
Capabilities
Strategy • Video Production • Photography • Creative Direction • Graphic Design • Project Management • Branding • Copywriting • Email Marketing • Social Media/Social Ads • SEO • Google Ads • Analytics
Adobe Premiere Pro • Adobe Lightroom • Adobe InDesign • Adobe Photoshop • Wordpress • Google Analytics • Google Data Studio
CV
Senior Communications Officer, RefugePoint (Previously: Communications Officer)
(June 2021 – Present)
Develop and execute mass donor communication strategies, including digital and print fundraising appeals, quarterly and annual reports and marketing materials
Create and manage RefugePoint’s editorial calendar, collaborating with staff and refugee clients to produce stories, blog posts, social media content, website updates, and event materials
Direct the design of print and digital collateral, ensuring alignment with brand standards, including a major rebrand in 2023 and website redesign in 2024/25
Collaborate with the digital communications officer to design graphics, produce photos and create short videos that led to over 1 million social media impressions in 2024, starting at 35,109 in 2021
Manage RefugePoint’s website content, Google Analytics and SEO efforts to increase site traffic by 300% in three years
Oversee the production of photography and videography, hiring and coordinating with filmmakers, photographers, and editors, as well as traveling to capture stories
Plan and execute advertising campaigns through Google Ads and various social media platforms which led to over 76,624 website visits and 924,482 impressions
Marketing Manager, The Myers Roberts Collective (Formerly: Strategic Account and Project Manager)
(July 2017 – January 2021)
Directed and engaged in marketing execution, including market research, social media marketing, email marketing, digital advertising, SEO, content development, editing & media buying
Ensured seamless execution of marketing, PR, design and web projects, anticipating needs and being proactive in managing resources and budgets
Conceptualized and executed print and digital designs from ideation through publication, ensuring alignment with brand guidelines and audience needs
Developed comprehensive marketing & communications strategies for a wide variety of clients
Assessed results and analytics in order to improve tactics and write monthly client reports
Operated as the lead point of contact for media, contractors and outside vendors
Photographed and edited a variety of products, event content, lifestyle & promotional materials
Met with current and potential clients to discuss needs, results and potential partnerships
Camera Production Assistant (Freelance)
(January 2020 – June 2021)
Assist the DP, Director, AC and any other crew members with camera-related tasks, including swapping/cleaning lenses and filters, helping with camera setup, moves and teardown, operating the slate, setting markers, downloading footage, and more
Help prepare the set with lighting, sound, props, and other equipment as needed
Shoot Behind-the-Scenes still photography as needed
Transport equipment, perform crowd control while filming, distribute materials and various administrative tasks
Communications Coordinator, (W)right On Communications, Inc.
(January 2015 – August 2015)
Executed communications activities, outreach and marketing that exceeded client goals and objectives
Researched, updated and maintained listings of press opportunities and deadlines
Monitored media activity, press clippings, broadcast coverage and Google alerts to create monthly reports
Contacted editors and reporters to vet media interest and secure coverage
Attended client events and provided on-site event coordination as needed
Updated and managed the firm’s social media, website, blog and engaged in active SEO efforts
Marketing Communications Specialist, Business on Market St.
(July 2014 – February 2015)
Wrote, edited and posted 25 articles for the agency blog using WordPress for SEO
Participated in an intensive 1-month inbound marketing campaign that doubled our online traffic and tripled our website visits from social media
Created monthly key performance indicator reports for marketing efforts
Monitored and posted social media content for multiple clients using Hootsuite
Helped develop, design, brand and market a proposal generator software program
Crafted email campaigns using Mailchimp and Hubspot
Education
Malmö University, Sweden (2022 - 2024)
Master of Arts, Communications for Development
San Diego State University, California, U.S. (2010 - 2014)
Bachelor of Liberal Arts, Journalism with an emphasis in Public Relations
Minor in International Security and Conflict Resolution
Royal Melbourne Institute of Technology, Australia (Study Abroad Term in 2013)
Courses in Journalism and Film Production
Volunteer Experience
Volunteer Communications Officer, Wana Duma Children’s Project – Kenya
(February 2021 - May 2021)
Design and build a modern, user-friendly website for the organization that more clearly communicates mission and initiatives and drives more donations (new site still in development phase)
Produce numerous videos to showcase the organization’s work in Kenya and client success stories
Shoot and edit still photos during site and client visits to be used in digital assets and print collateral
Filmmaker/Photographer, American Red Cross
(January 2021 - Present)
Produce videos and shoot still photography that highlight Red Cross relief programs and assistance projects
Shelter Worker - Disaster Relief Operations, American Red Cross
(September 2020 - November 2020)
Distribute meals within non-congregated shelters to disaster victims who lost their home
Complete tasks as needed within the DRO base - from organizing supplies to loading trucks
Marketing And Public Relations Consultant, SUP Asia
(December 2015 – February 2016)
Execute a strategic social media and PR plan for an educational environmental tour operator in Cambodia which led to media coverage in the Khmer Post print and online
Website redesign and optimization - Search presence went from nonexistent to #1 on Google for target keywords in Cambodia
Public Relations Consultant, Social Advocates for Youth
(January 2014 - March 2014)
Developed an in-depth public relations plan for the organization’s San Diego branch
Travel Log
USA • Canada • Mexico • Australia • Indonesia • Morocco • Senegal • Kenya • Rwanda • Tanzania • Vietnam • Cambodia • Laos • Myanmar • Thailand • Malaysia • France • Germany • Spain • Italy • England • Scotland • Ireland • Netherlands • Sweden • Denmark • Finland • Poland • Czech Republic • Hungary • Andorra • Portugal • China • Japan • Trinidad & Tobago • Puerto Rico • Panama • El Salvador • Dominican Republic